The Millennial Generation (18- to 29-years old) will be a predominantly suburban generation, contends a new study by the Demand Institute based on a survey of 1,000 Millennial households. Significant majorities of the younger generation aspire to owning a single-family home and consider automobiles a necessity, while a 48% plurality expresses a preference to live in the “suburbs” over an urban or rural environment.
These findings, the authors contend, contradict “myths” perpetuated by advocates of smart growth and urbanism that Millennials “all want to move to the city and rent; they don’t want to own things; they won’t need cars anyway — and there will be a massive slump in demand because they are all going to be living single in their parents’ basements for the foreseeable future.”
Phew! It’s hard to know where to start with this. The study does provide a useful benchmark for what Millennials are thinking and it reaches at least one very interesting conclusion. Unfortunately, the analysis totally clouds the debate by misstating what smart growthers and urbanists are actually saying and by what employing what our old friend Ed Risse terms “core confusing words.”
The Demand Institute does make some useful observations. While there are only 13.3 million households headed by Millennials today, young people will emerge from their parents’ basements. Their number will swell to 21.6 million households by 2018. Almost four in five expect their financial situation to improve within the next five years, and three out of four plan to move. The reasons they list for wanting to move: 71% for a better home or apartment, 59% for more privacy or space, 50% to establish a household, and 48% to own, not rent. While Millennials have delayed family formation, 30% are married today, 64% expect to be married within five years, and 55% expect to have children within five years.
Three out of four Millennials believe home ownership is important, and 60% plan to purchase a home within five years. When they do rent or buy a new home, 61% want more space. Sixty-two percent want to either rent or purchase a single-family dwelling for their next home.
Here’s where it gets interesting for those following the urban vs. suburban debate: Millennials’ locational preferences are:
- 48% suburban
- 38% urban
- 14% rural
Those who say it’s important for their next home to be within “a short drive” of grocery stores, restaurants and retail outnumber those who say it is important to be within walking distance by more than two to one. Meanwhile, 88% of Millennials own a car, down only one percentage point from 2001.
Among the study’s main conclusions: “The suburbs are going to remain important destinations for young families, but the ideal suburban location for Millennials may not be the same as it was for previous generations. Communities that can offer the best of urban living (e.g. convenience and walkability) with the best of suburban living (e.g. good schools and more space) will thrive in the coming decade.”
Very good. I believe that to be true. One of the great challenges of the next two or three decades will be urbanizing the suburbs, or, to be more precise, to replace the “suburban sprawl” pattern of development characterized by large lots, segregated land uses and autocentric streets with a more traditional “urban” pattern of small lots, some mixed-use and walkable streets.
The authors confuse the issue, however, by their indiscriminate use of the words “suburbs” and “suburban.” They do not differentiate between close-in suburbs where single-family dwellings have small lots and walkable streets and the far-flung “exurbs” on the metropolitan fringe where single-family dwells have large lots and rely exclusively upon automobiles. I would argue that while Millennials assuredly seek to live in communities with good schools and reasonable taxes, they are far less interested than previous generations in living in the “exurbs.” However, it is impossible to prove or disprove that argument with the way the authors constructed the survey.
As for dispelling the “myth” that all Millennials want to live in the city, rent an apartment and give up their cars, the authors have created a straw man. I don’t know of anyone who says “all” Millennials want those things. But the Demand Institute’s own data suggests that a significant number do. Thirty-six percent of Millennials say they expect to continue to rent multi-family housing over the next five years; 24% say they want the same amount of space, and 15% want less space. Thirty-eight percent say they prefer to live in an urban environment. As for transportation, 48% say they take mass transit at least once a week, 22% say they walk and 15% ride a bicycle. I would suggest those numbers represent a major shift from previous generations. It would be nice to compare those preferences with those of Generation Xers 20 years ago. The Demand Institute data would mean far more if we could put it in a generational context.
Bacon’s bottom line: In actuality, there is a big shift in Millennial preferences compared to those of previous generations. A big percentage of Millennials prefer urban lifestyles and a bigger percentage prefer a “best of both worlds” approach typical of the older, denser suburbs. There is little evidence here that Millennials are craving an “exurban” lifestyle of big houses on big lots in locations that make them dependent upon cars for long commutes. The study missed a chance to make that clear.
(This article first ran in Bacon’s Rebellion on September 25, 2014)
Email this author